Twitter’s change in ownership triggered a cascade of events birthing various social media clones. It’s been tricky to decide which network to invest time and energy in. I’m not an influencer, but I’d be kidding myself if I thought having a presence on social media wasn’t important.

The recent TikTok drama has given me clarity on one extremely important principle that all creators should have learned by now: Invest in channels you control.

Invest in channels you control

I recently moved Fragmented (my podcast) from WordPress to Hugo in this same spirit; and was looking for a way to engage more closely with the community. With Bluesky gaining traction, it made sense to power my blog comments using a decentralized commenting system that I could control. Bluesky is built on the AT protocol, which aligns perfectly with this idea.

Thanks to Hugo’s flexibility, I was able to integrate Bluesky as a commenting system quite easily. I used this post as inspiration, but if you’d like to see my final implementation, you can check out the source code here:

I particularly like my implementation as it gently allows you to jump to the exact comment, and allows nesting. To see how this looks open the website on your browser and see the Comments sections below!